European anti-dandruff brand Vichy Dercos has launched into the US at the Amazon Premium Beauty store. The range offers “high-efficacy” solutions that combine dermatological active ingredients with sensorial textures to provide both “excellent” results and a pleasurable experience, per marketers. Consumers’ growing awareness of their scalp health presented what company officials called a “prime opportunity” for Vichy Dercos to enter the US market. According to research from the...